Brand Identity

Our logo Our Colors

Please use the main logo as default, and only use the glyph when space is limited

When can I use the monotone logos?

• When color is not an option or is too expensive to print
• Embroidered labels on apparel (branded merch)
• On top of busy photography when the full color logo doesn’t make sense
• When there are many logos laid out next to one another, and a clean monotone look is in keeping with the design aesthetic

Digital:  Our logo shouldn’t be smaller than 100px in width.

Print:  Printed, our logo shouldn’t be smaller than 0.75" in width.

Best Practices Here’s a few examples of what we should absolutely avoid when using the logo.

• Don’t use the wordmark alone
• Don't stretch or squeeze it
• Don’t rotate it
• Don’t use busy backgrounds
• Don’t use against low-contrast
• Don’t use gradients or shadows
• Don’t stack the logo
• Don’t create your own version