Spotlight on Recharge: Powering gift subscriptions on Shopify

Over the last few years, there has been a boom in subscription commerce. All around the world, ecommerce merchants now offer subscription services, whether it’s for a curated box of self-care essentials, or a monthly replenishment for coffee beans. And if that merchant has built their store on Shopify, there’s a good chance that their subscription is powered by Recharge.

Shopify merchants know all too well just how many apps there are available, and how challenging it can be to choose the right tech stack for their business. What can make things a little easier is when the apps you choose can work together and add even more value to your store. 

That’s right, we’re talking about integrations and today we’re focusing on Govalo’s integration with Recharge.

Recharge: Powering subscriptions for over 15,000 merchants

Recharge helps thousands of ecommerce merchants of all sizes launch and scale their subscriptions. They provide merchants with the tools they need to design a subscription offering, and retain subscribers with simple-to-use customer portals. Recharge’s subscription billing and payment management solutions are designed to help merchants grow by increasing revenue and customer lifetime value while reducing operating costs and churn. Today, Recharge powers subscriptions for merchants serving over 45 million subscribers around the world.

Click here to learn more about Recharge.

How Recharge works with Govalo

Govalo makes it easy for Shopify merchants to design and deliver an enhanced gift buying experience for their customers. One of the ways the app does this is through the gift subscriptions feature. This allows merchants to offer their subscription products as gifts - complete with its own buying experience. Rather than custom workarounds, or asking customers to buy a regular subscription, Govalo’s gift subscriptions make it easy for customers to buy, gift, and redeem their subscription. 

Here’s how it works:

Once your gift subscription is set up, customers will be given the option to purchase the subscription as a gift.  

When the customer opts to send a subscription as a gift, they’re prompted to select their preferred variety if there is more than one option and select how many deliveries they want to gift. They’re then given the option to customize it as they would a gift card. They can send it directly to their recipient, add their name, select a date to send it on, and include a gift note.

The customer pays for the gift, and that’s all they have to do. From here, the recipient will get an email on the date selected by the customer that will let them know they’ve received a gift subscription. They’ll then be able to activate their subscription whenever they want, and create their own account to manage it. This includes adding payment information for if they want to carry the subscription forward. 

This process makes it easier for both the customer and their recipient. The customer doesn’t have to create the account themselves, then try to hand it over to the recipient. They also don’t have to buy the subscription, then immediately pause it until they plan to give it as a gift. 

All of this is made possible with Govalo’s integration with Recharge. It’s easy to set up and get started, and is available to all merchants using Govalo’s Premium or Enterprise plans. Click here to learn more about how to set it up. 

5 merchants using the Recharge x Govalo integration 

Want to see how the integration works in real life? Merchants are already using it to power their gift subscriptions - some use a custom set-up, and others use it out of the box. 


Super sleek and stylish, Fellow’s coffee equipment takes the art of home-brewing to a new level. However, they don’t just give you the right tools to make coffee - they also curate a collection of beans from the world's best roasteries. One way to enjoy those unique coffees is to get a subscription, where Fellow’s team of experts will hand-select something delicious to put in your cup. And best of all - you can give the gift of great coffee with their gift subscription option.

Click here to view Fellow’s subscription live.

Leaf Envy

Turning your home into an urban jungle is easy with the help of UK based Leaf Envy. Their carefully curated selection of unique and beautiful plants are a welcome addition to any home. And they don’t just sell plants and leave you to figure the rest for yourself, they make sure you have all the tools and education you need to keep your plants looking lush for life. If you have someone in your life that needs a touch of foliage in a new home, or is a bit of an indoor green thumb, Leaf Envy sells gift subscriptions where a new plant with or without a pot is delivered to your recipient’s doorstep every month.

Click here to view Leaf Envy’s subscription live.

Poetry Book Society

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Click here to view Poetry Book Society’s subscription live.


Want a fun way to get your kids to engage with the outdoors? Wanlow is an outdoor adventure box that combines games, crafts and activities to get kids exploring and learning. Everything from plants to animals and more, Wanlow boxes come with everything you need to get their brains working in the great outdoors. And what could be more fun than getting a surprise box delivered every month as a gift? Wanlow’s gift subscription makes it easy to deliver something exciting right to that special kid’s door. 

Click here to view Wanlow’s subscription live.

Slow North

Time to slow down, and take it easy with some luxurious candles from Slow North. They craft all-natural, botanical products like candles, essential oils, and other home goods made with clean ingredients. From soothing scents like Lavender and Eucalyptus, to bright aromas like Lemongrass and Tangerine, Slow North’s candles are a beautiful addition to any home. Their monthly candle club gives subscribers the opportunity to get a new candle delivered to their doorstep every month, which could be a signature scent or a brand new release before it hits their store.

Click here to view Slow North’s subscription live.


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